Track shopper footfall to the convenience channel and understand seasonal fluctuations and long-term trends.
Get a read on the size of the market and how it is changing. Identify the indicators driving these changes in market performance.
Understand how much shoppers spend per trip and how this important KPI for the channel evolves.
The convenience channel is visited more often than discounters or supermarket. Track how this changes over time.
Get to know the convenience shopper, how old they are, what they earn, what is their living arrangement and much more.
The top-up mission is king in convenience but over the recent years we have seen retailers focus more on food to go and meal for tonight. See how this impacts the behaviours of shoppers.